During Stampede Week, the city of Calgary "cowboys itself up." Yet every year it seemed to be more of the same. The big public events were getting to be too traditional. Too "old school." Too tired. Squeeze was asked to help Hotel Arts come up with a somewhat unconventional Stampede event aimed at a younger corporate audience seeking something fresh. We developed an edgy name ("Raw") and a pop-art urban cowboy theme that featured bright, bold colours and edgy silhouette graphics that stood apart from the cliche western imagery typically seen at Stampede time. The look and feel of "Raw" proved highly successful and spawned a local trend of "modern" corporate Stampede event design.

During Stampede Week, the city of Calgary "cowboys itself up." Yet every year it seemed to be more of the same. The big public events were getting to be too traditional. Too "old school." Too tired. Squeeze was asked to help Hotel Arts come up with a somewhat unconventional Stampede event aimed at a younger corporate audience seeking something fresh. We developed an edgy name ("Raw") and a pop-art urban cowboy theme that featured bright, bold colours and edgy silhouette graphics that stood apart from the cliche western imagery typically seen at Stampede time. The look and feel of "Raw" proved highly successful and spawned a local trend of "modern" corporate Stampede event design.

During Stampede Week, the city of Calgary "cowboys itself up." Yet every year it seemed to be more of the same. The big public events were getting to be too traditional. Too "old school." Too tired. Squeeze was asked to help Hotel Arts come up with a somewhat unconventional Stampede event aimed at a younger corporate audience seeking something fresh. We developed an edgy name ("Raw") and a pop-art urban cowboy theme that featured bright, bold colours and edgy silhouette graphics that stood apart from the cliche western imagery typically seen at Stampede time. The look and feel of "Raw" proved highly successful and spawned a local trend of "modern" corporate Stampede event design.

During Stampede Week, the city of Calgary "cowboys itself up." Yet every year it seemed to be more of the same. The big public events were getting to be too traditional. Too "old school." Too tired. Squeeze was asked to help Hotel Arts come up with a somewhat unconventional Stampede event aimed at a younger corporate audience seeking something fresh. We developed an edgy name ("Raw") and a pop-art urban cowboy theme that featured bright, bold colours and edgy silhouette graphics that stood apart from the cliche western imagery typically seen at Stampede time. The look and feel of "Raw" proved highly successful and spawned a local trend of "modern" corporate Stampede event design.

During Stampede Week, the city of Calgary "cowboys itself up." Yet every year it seemed to be more of the same. The big public events were getting to be too traditional. Too "old school." Too tired. Squeeze was asked to help Hotel Arts come up with a somewhat unconventional Stampede event aimed at a younger corporate audience seeking something fresh. We developed an edgy name ("Raw") and a pop-art urban cowboy theme that featured bright, bold colours and edgy silhouette graphics that stood apart from the cliche western imagery typically seen at Stampede time. The look and feel of "Raw" proved highly successful and spawned a local trend of "modern" corporate Stampede event design.

During Stampede Week, the city of Calgary "cowboys itself up." Yet every year it seemed to be more of the same. The big public events were getting to be too traditional. Too "old school." Too tired. Squeeze was asked to help Hotel Arts come up with a somewhat unconventional Stampede event aimed at a younger corporate audience seeking something fresh. We developed an edgy name ("Raw") and a pop-art urban cowboy theme that featured bright, bold colours and edgy silhouette graphics that stood apart from the cliche western imagery typically seen at Stampede time. The look and feel of "Raw" proved highly successful and spawned a local trend of "modern" corporate Stampede event design.

During Stampede Week, the city of Calgary "cowboys itself up." Yet every year it seemed to be more of the same. The big public events were getting to be too traditional. Too "old school." Too tired. Squeeze was asked to help Hotel Arts come up with a somewhat unconventional Stampede event aimed at a younger corporate audience seeking something fresh. We developed an edgy name ("Raw") and a pop-art urban cowboy theme that featured bright, bold colours and edgy silhouette graphics that stood apart from the cliche western imagery typically seen at Stampede time. The look and feel of "Raw" proved highly successful and spawned a local trend of "modern" corporate Stampede event design.

During Stampede Week, the city of Calgary "cowboys itself up." Yet every year it seemed to be more of the same. The big public events were getting to be too traditional. Too "old school." Too tired. Squeeze was asked to help Hotel Arts come up with a somewhat unconventional Stampede event aimed at a younger corporate audience seeking something fresh. We developed an edgy name ("Raw") and a pop-art urban cowboy theme that featured bright, bold colours and edgy silhouette graphics that stood apart from the cliche western imagery typically seen at Stampede time. The look and feel of "Raw" proved highly successful and spawned a local trend of "modern" corporate Stampede event design.