APEGGA
The Association of Professional Engineers, Geologists and Geophysicists of Alberta (APEGGA) wanted to revitalize the publication they send to their 56,000+ members - switching from a newspaper to a magazine format. Squeeze worked closely with the client to find out what would grab the members' attention and make this a "must-read" magazine. The end result is a refreshed magazine layout that has reinvigorated the venerable publication and engaged APEGGA's younger (and growing) membership.
Magazine
The Association of Professional Engineers, Geologists and Geophysicists of Alberta (APEGGA) wanted to revitalize the publication they send to their 56,000+ members - switching from a newspaper to a magazine format. Squeeze worked closely with the client to find out what would grab the members' attention and make this a "must-read" magazine. The end result is a refreshed magazine layout that has reinvigorated the venerable publication and engaged APEGGA's younger (and growing) membership.
Magazine
The Association of Professional Engineers, Geologists and Geophysicists of Alberta (APEGGA) wanted to revitalize the publication they send to their 56,000+ members - switching from a newspaper to a magazine format. Squeeze worked closely with the client to find out what would grab the members' attention and make this a "must-read" magazine. The end result is a refreshed magazine layout that has reinvigorated the venerable publication and engaged APEGGA's younger (and growing) membership.
Magazine
"Squeeze worked with us on the creation of our new magazine, and the resulting design hit all the notes we were looking for. We wanted to be flashy, fun and interesting, without offending the more conservative elements of our readership. Somehow, the Squeeze team managed to strike that balance, while at the same time giving us a dynamic and fresh design. What really matters, of course, is what our readers think – and so far the comments are overwhelmingly positive."
George Lee, Managing Editor, The PEG magazine